2. Do some ground reconnaissance

If you are reading this blog, you are already on the right path. But you can take your research a step further and start looking at websites with a specific purpose: find out what you like about them and what not.
Take some notes of what you would like to emulate on your own site. Do you think a long scroll page would work well with your site? Perhaps you really admire the approach that someone has used to develop your contact page . It can be something as small as the imitation of using an arrow icon that points to an important message.

Whatever you find attractive, think about how you can make it work in the design scheme of your own website .
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